”Publication design is at its best when it adds value to the content while at the same time doesn't draw attention to itself. Well executed design always helps the reader to understand the relations between various design elements. It creates structure, hierarchy, readability and visual interest", says graphic designer Eero Antturi.
When we walk to a grocery store or stop at a gas station or go to movies we always see graphic design. Yet only some of us stop to think how much of what we see actually looks the way it does. Whether it be good or bad design, there's still a person behind every design decision.
"I personally wish that I could make those design decisions on behalf of my client so that they get the credit", says Antturi who started his design business in 1995. "I sincerely want to help my clients to get the most out of the content they own and to display and distribute it the way that gets the best response."